True Colour Collection


Introducing Alexandra’s new TRUE Colour Collection - Sharper, bolder and more vibrant than ever. A refined, elevated range that redefines everyday essentials in True black, True Navy & True Sailor Navy – deeper, richer shades designed to stand out. 

Our reimagined True Colour collection brings together a complete wardrobe of modern workwear, including unisex and women’s polo shirts, unisex sweatshirts, and unisex and women’s fleeces. Designed for comfort, durability, and the perfect fit for you and your team.


Bold in depth and built to perform, our new enhanced shades are sharper, richer, and more vibrant.

Shop the range and step into True Colour.

 

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  1. Women's True Colour Polo Shirt Women's True Colour Polo Shirt
    True Colour Collection
    Code: PW231T
    £11.04 £9.20
    Code: PW231T
  2. Unisex True Colour Polo Shirt Unisex True Colour Polo Shirt
    True Colour Collection
    Code: PU231T
    £11.04 £9.20
    Code: PU231T
  3. Unisex Essential True Colour Sweatshirt Unisex Essential True Colour Sweatshirt
    True Colour Collection
    Code: WE232T
    £18.60 £15.50
    Code: WE232T
  4. Unisex True Colour Fleece Jacket Unisex True Colour Fleece Jacket
    True Colour Collection
    Code: NG19T
    £23.99 £19.99
    Code: NG19T
  5. Women's True Colour Fleece Jacket Women's True Colour Fleece Jacket
    True Colour Collection
    Code: NF19T
    £23.99 £19.99
    Code: NF19T
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Sharper Black & Navy Clothing for Work

Black and navy remain two of the most popular choices for workwear and casual clothing, thanks to their versatility, practicality and timeless appeal. This collection brings together polo shirts, sweatshirts and fleeces in new enhanced shades that are sharper, richer and more vibrant.

Whether you need lightweight polos for warmer environments or insulating fleeces and sweatshirts for colder conditions, this range is designed to be bold, in-depth and built to perform

Versatile Styles Across Polo Shirts, Sweatshirts and Fleeces

This category includes a mix of styles to suit different needs:

  • Polo shirts for breathable, smart-casual wear
  • Sweatshirts for warmth and comfort in cooler conditions
  • Fleeces for lightweight insulation and layering

All styles are available in the TRUE black and navy tones, making it easy to mix and match across your wardrobe or uniform.

Suitable for All Environments

From office environments to on-site roles, black and navy clothing offers a practical and professional solution. These colours are less prone to showing marks and wear, making them ideal for demanding environments.

At the same time, their clean and classic appearance makes them just as suitable for casual, everyday outfits.

Frequently Asked Questions

What is the difference between true black and standard black?

True black is designed to be a deeper shade compared to standard black.

What does true navy mean?

True navy refers to a rich, deep navy colour that sits slightly darker than our standard navy shades. It’s ideal for maintaining a smart and uniform appearance.

Are black or navy clothes better for workwear?

Both colours are excellent for workwear. Black offers a sharper, more formal look, while navy provides a slightly softer alternative. Both are practical choices as they help hide marks and wear.

Will the colour fade after washing?

All clothing can fade over time, but all of our garments, including the true black and true navy, are made to retain their colour for longer with proper care. Take a look at our Garment Care guide.

Are these suitable for uniforms?

Yes, black and navy are among the most popular choices for uniforms due to their professional appearance and practicality. The consistent colour across garments also makes them ideal for teamwear.