Introducing International Uniform Week - 13th -17th February
The date has finally arrived for the launch of International Uniform Week taking place on 13th–17th February 2023, together with our parent company, global uniform supplier Mi Hub and our sister brands Dimensions, Yaffy and Affinity we are aiming to recognise the uniform-wearing public who feel proud to represent their job and celebrate all of those who proudly wear a uniform!
In the first celebration of its kind, International Uniform Week is centred around what uniform means to workers, whether it’s a sense of belonging and unity, pride in representing an organisation, or something personal to them.
From 13th February 2023, all Mi Hub brands are inviting uniform wearers to tell their stories, share what wearing their uniform means to them and why they #LoveYourUniform.
International Uniform Week is inclusive of all those who wear a uniform to work, and the campaign aims to celebrate a wide range of industries, representing those working across every corner of the community:
- Healthcare and Emergency Services — including private and public nurses, doctors, surgeons, dentists, vets, care home staff, childcare workers, the police force, fire and rescue services, paramedics, and ambulance crews
- Hospitality and Leisure — including hotel, restaurant and kitchen staff, beauticians, hairdressers, and gym staff
- Transport and Logistics — including postal workers, warehouse operatives, airline staff and logistics professionals, which includes those working across rail, road and sea
- Retail and Highstreet — including banks, supermarkets, and other high street retailers
How to get involved?
Wearers are able to make their submissions can via the dedicated International Uniform Week website, which can be found at www.uniformweek.com.
We encourage all uniform wearers to get as creative as possible, whether that’s through written text, an image, a video, or even a poem.
Dont worry you still have plenty of time, with submissions closing on Friday 31st March 2023.
We're on the look out for our uniform heroes!
Any inspiring and outstanding stories recieved will be selected as one of Mi Hub’s Uniform Heroes, and will be recognised and celebrated throughout 2023. Depending on wearer location, uniform provider and employer approval, celebrations may include podcast, magazine and social media features, photoshoots, in-person or virtual tours, interviews, merchandise and exclusive behind-the-scenes experiences at the Mi Hub HQ in Derby.
Commenting on the campaign, Deborah Gobey, Head of Marketing at Mi Hub, said:
“As a business that supplies global uniform solutions, we wanted to give something back to the uniform-wearing community. We are thrilled to be able to exclusively launch International Uniform Week.”
Deborah added: “Having worked so closely with many uniform heroes myself, particularly throughout Covid-19, we recognise how important uniforms are to those who wear them.
“Whether you’re a postal worker who brightens the day of your local community, or you’re an airline worker who starts a customer's holiday with a smile on their face, we want to hear from you.”
Mi Hub is launching the first annual International Uniform Week in collaboration with its family of brands, including Dimensions, Affinity, Yaffy and Alexandra. The group provides bespoke, flexible workwear solutions across a plethora of industries, all of which will be represented and celebrated throughout the campaign.
So, will you share your uniform story, or know someone who will? Find out more about Mi Hub’s International Uniform Week HERE