The Alexandra Story
The Alexandra Drapery Company was established in Bristol as a drapers shop during the 1850’s by Alfred Isaac Davis, selling fabrics and household linens.
Bristol was an affluent area with a major dock area and many small manufacturing and engineering workshops. All clothing was made to order from fabrics and patterns selected in the Alexandra drapery shop, tailored by seamstresses and delivered to customers homes. During the First World War, Alexandra supplied garments for the thousands of women who volunteered to work in nursing, agricultural and factory roles.
As the role of women in the workforce expanded over the succeeding decades, so did the demand for protective workwear and uniforms. In 1959, a new company was established called Alexandra Overalls Ltd, selling a range of readymade workwear garments for women by mail order – and thus the Alexandra known by millions of workers worldwide, was launched.
Tailored Brands Inc. have confirmed the sale of their Corporate Apparel Division and we are delighted to announce that our current Management team have acquired the business effective from 16 August 2019 with the backing of LDC, part of Lloyds Banking Group.
This gives us a fantastic opportunity to create a focused Corporate Apparel Group containing the current Dimensions, Alexandra, Twin Hill and Yaffy brands. The Group will provide a unique UK, US and European capability - an excellent international platform for future growth.
View a short film about the history of women’s workwear
MD, Martin Lyne and Group Technical Director, Cathy Laird discuss Alexandra’s role in the development of workwear with Alex Lovell and David Garmston in this recent recording for BBC Points West.